TrueFlowStudioTrueFlow Studio
01 / 07
11:47
•••5G87%
Unknown3:42 PM
Missed call · No voicemail
713-555-01844:11 PM
Missed call · No voicemail
Unknown5:24 PM
Missed call · No voicemail
281-555-01466:03 PM
Missed call · No voicemail
Unknown7:48 PM
Missed call · No voicemail
832-555-01029:17 PM
Missed call · No voicemail
Scene 01 · The problem

Mike runs a 4-truck HVAC shop.

He has a 4.9 rating across 39 reviews.

And he's losing $40,000 a year to missed calls.

This is what we built for him.
02 / 07
Scene 02 · The first email
Inbox · 1 unread
JS
Jaden · TrueFlow StudioTue 9:14 AM
Every after-hours AC call is going to your competitor
Fromhello@trueflowhq.com
Tomike@parkwayhvac.com
SubjectEvery after-hours AC call is going to your competitor

Hey Mike — saw the ParkwayHVAC reviews. Solo HVAC + 24/7 emergency promise.

Quick math: every after-hours call you miss is a customer dialing the next guy before you can call back.

15-min call this week? I'll show you what we'd build to catch them. No pitch deck.

— Jaden

This is how every Studio project starts.

One observation. One specific pain. One 15-min call.

03 / 07
Scene 03 · The discovery call

15 minutes. No pitch. Just listening.

JS
Jaden
Studio
MK
Mike
Parkway HVAC
LIVE · 00:03:28
Live notes
discovery call · 15 min
  • 4 trucks, all on jobs by 9am
  • Gets 8–12 calls/day after 4pm
  • Misses 60% of evening calls
  • No text follow-up currently
  • "I called 3 places, you're the first to answer"
Result
An after-hours text-back system that answers callers in seconds.
2 weeks to live·quote sent after the call
04 / 07
Scene 04 · The build

12 days. 5 steps. One working system.

Building Mike's text-back system
0 / 5
Plan the buildDay 1
Together we lock down what catches every after-hours call.
Hook up Mike's phoneDay 3
Any unanswered call triggers a text to the caller.
Teach it the differenceDay 5
"AC quit, house is 84°" is treated differently than "what are your rates?"
Build Mike's morning viewDay 8
One screen. Every overnight call. Sorted by urgency.
Go liveDay 12
The system runs while Mike sleeps.
Building — Mike sees weekly progress
What the customer seeslive
Today · 11:47 PM
waiting for first call...
Day 1

We map exactly what we're building. Mike signs off before we start.

Built solo. With AI. In 12 days.

05 / 07
Scene 05 · What we build

Six core products. Plus custom builds when something doesn't fit.

Saw you called — what's going on?
AC is dead, house 84°
Tech in 25 min. Quote $189.
Missed-call text-back
Auto-reply to every missed call
What kind of project?
kitchen reno, ~$25k
Got it. Timeline?
Smart contact form
Asks the right follow-up questions
Day 2
Just checking that quote landed.
Day 5
We can split it into 3 payments.
Day 10
Still need this handled?
Quote follow-up
Day 2, 5, and 10 nudges
Weekly · Apr 22
$24.1k revenue
+12%
Weekly business report
Plain-English summary every Monday
SMSToilet runningnormal
EmailAC frozen — tenanturgent
VoiceLockout, unit 4Burgent
FormLightbulb out hallwaylow
Maintenance request inbox
All requests, sorted by urgency
Custom websites
Built for phones first

Text systems. Websites. Reports. Customer portals. Whatever moves your business forward.

06 / 07
Scene 06 · How we work

Five steps. Two-to-three weeks. No surprises.

1
Step 01
Discovery
15 min
Free 15-minute call. We listen. No sales pitch.
2
Step 02
Plan
24–48 hours
A written plan: what we'll build, when it's done, what it covers. You review before signing anything.
3
Step 03
Build
2–4 weeks
We build. You see weekly progress. No surprises.
4
Step 04
Launch
1 day
Goes live with you watching. We test it together.
5
Step 05
Ongoing
optional
Monthly support and tweaks. Or take it and run it yourself. Your call.

Most builds: contract to live in 2–3 weeks.

07 / 07
11:48
5G87%
Wed · 11:47 PM
Missed call · Unknown · 11:47 PM
Hey, this is Mike's HVAC. Saw you called — what's going on?
11:47 PM
AC quit. House is 84. Can someone come out?
11:47 PM
Yes. What's your address? I'll have a tech text you in 5 minutes.
11:48 PM
Scene 07 · The outcome

6 months later: $42,000 in recovered after-hours calls.

The system runs while Mike sleeps.

This is what we build.

Mike is fictional. The build pattern is not.